Amber Ruffin and Jenny Hagel Reach Global Deal With Universal TV Straight To The Cards – Deadline
EXCLUSIVE: Amber Ruffin and her writing/producing partner Jenny Hagel are expanding their relationship with NBCUniversal.
The couple, who are behind Peacock’s late-night variety series The Amber Ruffin Showentered into an overall agreement with Universal Television, a division of Universal Studio Group.
The duo, who also write on Late Night with Seth Meyerswill develop and produce series for the studio.
They also start their own production company – Straight To Cards. They hired Justin McGriff, producer of The Amber Ruffin show, as the company’s creative director. He was tasked with “doing cool shit, with cool people”. The company is also looking to expand the team with a development manager based in Los Angeles.
Ruffin and Hagel met years ago at a pop-up Second City outpost in Denver, where they starred in a show called How I Lost My Denvirginity (“it was billed as the show that sank Second City Denver”). After a few years of absence, they reconnected on Late Night with Seth Meyerswhere they became full members of the NBC show.
Ruffin recently told Deadline that she has a number of projects underway, including auntieswho comes from Amber Ruffin Show writer Shantira Jackson. The project, which Ruffin is producing alongside Seth Meyers and Mike Shoemaker, tells the story of what happens when a young woman returns home and helps lift the women who raised her. He landed a sales pilot engagement from NBC last November.
“I’m thrilled to be partnering with Universal Television to work on my favorite projects with my best friend, Amber Ruffin.
Hagel added, “Straight to Cards is such an exciting opportunity to create new shows that highlight underrepresented viewpoints in the television landscape, like those of queer writers and writers of color. And it’s an added bonus that I can do it with Amber Ruffin, the funniest person I know.
“Amber and Jenny have contributed so much to our business as individuals and kind of find another gear when they collaborate together,” added Jim Donnelly, EVP, Comedy Development, Universal Television. “We are thrilled with this partnership and look forward to helping Amber and Jenny bring their irresistible energy to new audiences in all kinds of formats.”
Ruffin is replaced by CAA and Brillstein Entertainment Partners. Hagel is replaced by ICM Partners.