Hearst Television Launches Hearst Audience Marketplace, a Data-Rich Feature for the Hearst Anyscreen Platform

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Deeper Audience Targeting Capabilities for a Fast Growing OTT Platform

NEW YORK, September 23, 2021 / PRNewswire / – Hearst Television Inc. today announced the launch of Hearst Audience Marketplace, a data-driven audience targeting feature that enables marketers to use Connected Television (CTV) platforms, d programmatic over-the-top (OTT) and display / video more easily to reach the most specific consumer category down to the zip code level.

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(PRNewsfoto / Hearst Television)

“Our customers are increasingly looking to us for a range of solutions that can include the unmatched mass audience reach of broadcast television and the latest audience targeting technologies,” said Jordan wertlieb, president of Hearst Television. “With Hearst Audience Marketplace, we are able to meet their needs with high-end inventory that is always safe for the brand. “

Hearst Audience Marketplace is the latest offering from Hearst Anyscreen, a targeted advertising platform launched in 2018 by Hearst Television to meet the growing demand from OTT and CTV marketers for premium, brand-safe content, associated wide distribution and full transparency of reports. Hearst Anyscreen combines privileged access to Hearst-owned programming, including the recently announced Very Local, with a range of leading broadcast and analysis partners and direct alliances with publishers.

Hearst Anyscreen hits 210 DMAs, allowing it to target 78% of US homes with data derived from over three billion unique devices, resulting in over 30,000 behavioral audience segments. Hearst Audience Marketplace aggregates a multitude of data and segments into scalable audiences across display, online digital video, CTV and OTT to help customers better refine their audience targeting.

With Audience Marketplace, Hearst Anyscreen adds precise targeting of large-scale households, allowing marketers to reach the most specific type of consumer via three optional levels:

  • Classic Audiences, an à la carte targeting menu featuring common demographic, behavioral and lifestyle segments across popular dimensions;

  • Hearst Audience Personas, a collection of robust, pre-packaged profiles based on specific audience characteristics including consumer interests, purchase history and online and offline behavior; and

  • Custom audiences, offering individualized targeting strategies for campaigns requiring a more personalized data solution.

“Marketers want data-driven solutions that support their efforts to reach current and potential customers,” added Jonathan sumber, Vice President of Digital Sales for Hearst Television. “It requires expertise in what is effective, what is confidential and what makes it all work at any scale. Hearst Audience Marketplace is designed to make it easy for any business, from the smallest local store to the largest multinational, to benefit from sophisticated targeting tools without having to become data experts. “

Hearst Anyscreen 2021 revenue is expected to grow by over 40%.

About Hearst TV
Hearst Television owns and operates 33 television stations and two radio stations serving 26 media markets in 39 states and reaching over 22 million US television households. Through its partnership with nearly every major network, Hearst Television distributes national content on nearly 70 video channels, including shows from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. Radio stations are leaders in Baltimore news / discussions and listening to rock music. Hearst Television is recognized as one of the industry’s premier companies and has received numerous awards for distinguished journalism, industry innovation and community service. Hearst Television is a wholly owned subsidiary of Hearst.

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SOURCE Hearst television

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