Machine Gun Kelly and Unlisted Brand Lab launch UN / DN LAQR nail polish brand


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Machine Gun Kelly is known for its bold fashion choices and considered a trailblazer in the nail art trend. UN / DN LAQR was created as an extension of its creative wheelhouse to share a message of nonconformity and ultimate self-expression, values ​​it holds true, using color without commitment. Of her decision to break into the nail category, Machine Gun Kelly said, “I don’t like to stop at clothes when it comes to expressing who I am, myself in a way today. hui and start all over tomorrow with something different. When I do my nails, it is me who carries my own thoughts and I make a statement. For me, polish is not just a color, it is an intention . Each color has a purpose. “

The first launch consists of an assortment of ten (10) colors and five (5) topcoats. The unique collection helps you set an intention, make a statement, and lets you create and recreate your look over and over again. Strong neutrals and soft pastels are mixed with pop hues and special topcoats, including three paint splatter varnishes, creating a hundred ways to express the unexpected. All the shades have 9-free, vegan and cruelty-free status. In addition to individual shades, UN / DN LAQR offers eight (8) select trio sets and three (3) nail polish kits providing the consumer with ultimate creative control over their nails.

  • Simple shades ($ 18):
    • Sandstorm (Tan), Blank Canvas (White), Writer’s Block (Gray), Slippery When Wet (Light Pink), Bad Tendencies (Blue), Vertigo (Purple), 25 to Life (Orange), Party Favor (Pink) , Mary jane (Green), Depressionist (Black), None Topcoat (Matte), High Gloss Topcoat / Base
  • Sets ($ 52):
    • Set Underground, Set Never Done, Set Creators, Set Dream Crusher, Set Wet Dream, Set Bad Dream, Set Put Me On Top, Set Lucid Dream
  • Kits ($ 86):
    • Essentials Kit, Therapy Sessions Kit, Mixed Band Kit

Founder and CEO of the unlisted Brand Lab, Candy harris is excited to unveil the project, saying, “We launched Unlisted Brand Lab to incubate the next generation of brands – shatter perceptions and disrupt generalizations of categories. It has been an honor to work with Machine Gun Kelly to transcend the nail polish category and foster a culture This is just the start, we strive to bring a new voice to beauty with a lifestyle brand that will spark a conversation far beyond the drops of color. “

UN / DN LAQR launches December 2 at UNDNLAQR.com.

ABOUT THE LAQR UN / DN
Born from the creative mind of global superstar and music artist Machine Gun Kelly, UN / DN LAQR is a gender-neutral nail polish brand that champions self-expression while breaking boundaries and redefining a new way forward. . At its core, UN / DN LAQR embodies a mindset and value system centered on creativity and does not conform to any gender norms set by traditional beauty brands. Known as a fashion trendsetter and a leader in the field of nail art, creating a nail polish brand was a natural extension of the disruptive character of Machine Gun Kelly. The first collection is launched with ten (10) colorful shades which are 9 free, vegan and cruelty free, five specialty top coats, eight sets of selected trios and three nail polish kits for ultimate creative control. UN / DN LAQR knows that attitudes (and colors) can change almost daily and embraces this message through nail polish, developing a category of beauty based on self-expression without commitment. Launch december 2021, UN / DN LAQR is there to create what creates a conversation.

ABOUT MACHINE GUN KELLY
Kelly machine gun (Baker Colson) is a multi-trait talent with an impressive career that began in Cleveland and made him a world famous music and film star. His 2020 album Tickets to My Downfall debuted at No. 1 on the Billboard charts and produced a number of Platinum hits, including “Bloody Valentine” which won a 2020 MTV VMA and the feat “My Best Friend. ex”. blackbear won a 2021 MTV VMA peaked at No.1 on the alternative charts and in the Top 10 for the Top 40. Other accolades include his recent 2021 American Music Awards victory for Favorite Rock Artist, multiple Billboard Awards, iHeart Radio Awards and MTV European Music Awards. Acting under his real name Baker Colson, he appeared in Cameron Crowe Roadies for Showtime, The Dirt, Bird Box and Project Power for Netflix and Big Time Adolescence from Hulu / Neon. Then he will be seen with in front Kevin bacon in One Way and Sam Worthington in The Last Son. At 6’4 ‘, the musician / actor walked the runway at New York Fashion Week, and his distinct look and love for fashion earned him a campaign as the face of Jean Varvatos for fall / winter 2017-2018. Combining his musical talents with the countryside, he played the opening of Varvatos’ very first store in Dubai in november 2018. He also collaborated with Reebok on their Club C sneaker campaign and launched a branded 2019 capsule collection with highly coveted items. Los Angeles fashion brand RtA Brand.

ABOUT THE NON-LISTED BRAND LABORATORY
Unlisted Brand lab was founded by Candy harris and Steve astephen in 2019 as an incubator of innovative brands. As brand leaders for over two decades each, Harris and Astephen built the agency they had always hoped to exist when incubating their own brands – an agency that had a place at the table from the start. : providing early stage investors, building hitting teams around branding concepts, and combining data with emotional storytelling to create original ideas that have true cultural authenticity. Between developing brands and existing customer programs, Unlisted is poised to experience incredible growth.

SOURCE UN / DN LAQR

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