Media Buying Agencies and Representative Firms Market Players Shift from Broadcast TV to Streaming Platforms
Media Buying Agencies and Representative Business Research Company Market 2022 – Opportunities and Strategies – Global Forecast to 2030
LONDON, GREATER LONDON, UK, July 21, 2022 /EINPresswire.com/ — Many media companies are investing in advertising on streaming services to capture audiences, which are increasingly shifting from broadcast TV to platforms streaming. Streaming TV advertising refers to the delivery of paid advertisements on streaming services such as Hulu, Amazon Prime Video, or YouTube TV. According to the market overview of media buying agencies and representative companies, these advertisements are usually shown in 15 or 30 second segments, with view rates of up to 96%, which turns out to be an extremely effective form of advertising. According to a study by Media Venue, a full-service advertising agency based in the United States, in 2020, streaming ads can also increase brand perception by 32% more than traditional television. Companies buy the rights of other companies to provide these services. For example, in March 2022, Cinedigm, a US-based entertainment company providing streaming services for enthusiasts, completed the acquisition of Digital Media Rights (DMR), a diversified streaming, advertising and media company. specialized content distribution with significant expertise in building audiences for the world. content in North America, for $16.4 million. Companies such as HBO Max (an American subscription video-on-demand service owned by AT&T’s WarnerMedia, through its subsidiary WarnerMedia Direct), Peacock (an over-the-top video streaming service owned and operated by the TV and Streaming division of NBCUniversal, a subsidiary of Comcast in the United States), and Quibi (a short-lived American streaming platform that generated content for viewing on mobile devices) are largely funded by advertising, while other streaming platforms are also slowly embracing the idea of ads.
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The global market size of media buying agencies and representative enterprises is expected to grow from $70.09 billion in 2021 to $105.03 billion in 2026 at a rate of 8.4%. The global media buying agencies and representative enterprises market share is then expected to grow at a CAGR of 9.2% from 2026 and reach $163.00 billion in 2031.
The growth of the media buying agencies and representative companies market is supported by technological developments in the market. Technologies such as AI are changing the way advertising operations are managed, reducing costs and increasing profitability. According to the market analysis of media buying agencies and representative companies, the increasing use of intelligent and automated SaaS-based media buying platforms is contributing to the growth of the market over the forecast period. .
Key players covered in the Global Media Buying Agencies and Representation Companies Industry are Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies.
TBRC’s Media Buying Agencies and Representation Firms Market report is segmented by Services into Media Buying Service, Media Planning Service, Media Representation Firms, Other Services, by Offline Mode , online, by application in banking, financial services and insurance (BSFI), consumer goods and retail, government and public sector, IT and telecommunications, healthcare, media and entertainment.
Media Buying Agencies and Representation Firms Market 2022 – By Services (Media Buying Service, Media Planning Service, Media Representation Firms, Other Services), By Mode (Offline, Online) , by application (Banking, Financial Services and Insurance (BSFI), Consumer Goods and Retail, Government and Public Sector, IT and Telecommunications, Healthcare, Media and Entertainment), and by Region, Opportunities and Strategies – Global Forecast to 2031 is part of a series of new reports from The Business Research Company which provides a Media Buying Agencies and Representative Companies Market overview, forecasts of the Media Buying Agencies market size and growth. media buying and representative companies for the overall market, media buying agencies and representative companies market segments, geographies, trends Media Buying Agencies and Representative Companies Market Analysis, Media Buying Agencies and Representative Companies Market Drivers, Constraints, Revenues, Profiles and Market Shares of Key Competitors.
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