Miami GP draws biggest US F1 live TV audience RaceFans
Sunday’s Miami Grand Prix attracted the largest audience for a live-streamed Formula 1 race in the United States.
Formula 1’s regular broadcaster in the United States is ESPN, but parent network ABC has taken over the Miami Grand Prix broadcast, boosting viewership. An average live audience of 2.6 million watched the coverage.
Qualifying and practice were broadcast on ESPN. Qualifying drew 953,000 viewers and the first practice session at the new Miami International Speedway drew 398,000. It was the biggest qualifying and practice audiences since F1 started broadcasting again on ESPN in 2018.
F1’s numbers compare favorably to NASCAR, America’s most popular form of motorsport, which held its Darlington 400 on the same day, drawing an audience of 2.614 million.
On average, 735,000 people between the ages of 18 and 49 watched the Miami Grand Prix. This is a key demographic reflecting the growth in younger audiences that F1 claims to have seen thanks to the popularity of Netflix’s Drive To Survive series. They make up between 28% of F1 viewers, which compares favorably to NASCAR’s 19%.
Last year’s United States Grand Prix drew an average viewership of 1.2 million, the most-watched in the United States in 2021, showing significant viewership growth in Miami.
The average US viewership for F1 races in 2020 was 609,000 viewers, increasing by more than a third to average 949,000 viewers per race in 2021. For the 2022 season, F1 reported an average of 1 .4 million US viewers per race, surpassing last year’s most-watched event. by 200,000.
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Miami Grand Prix 2022
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