Salma Hayek in Gucci to demand gender equality
Salma Hayek took advantage of International Women’s Day to demand gender equality. The actress shared a photo on Instagram rocking Chime For Change’s new Generation Equality capsule collection with Gucci.
The Mexican superstar wore an oversized multicolored t-shirt as a dress paired with a cap. The top featured the quote “Chime x Generation Equality” on the front, and the reverse reads, “None of us can advance if half of us are held back.”
The garment also has equal yellow signs on the sleeves. “Celebrate equality on International Women’s Day. Today, for #IWD2022, @Gucci is launching a special #GenerationEquality capsule collection under the banner #ChimeForChange, Gucci’s long-standing global campaign to gather, unite and empower voices for equality. of the sexes. Link in bio to discover the special collection, centered on the theme of Generation Equality to help call for accelerated progress towards an equal future. @GucciEquilibrium #ActForEqual,” the superstar captioned her post.
Salma’s post comes after cementing an important partnership with TelevisaUnivision. The actress and producer’s company, Ventanarosa Productions, has entered into a two-year first-look pact with the TV giant to make Spanish-speaking films and promote diversity and representation.
The project will be exclusive to TelevisaUnivision’s ViX Plus, their soon-to-be-released streaming platform. Variety was the first news outlet to break the news of the partnership. The first project lined up is “Quiero Tu Vida” (I want your life), a film that excited Hayek. The story follows Nico, a young footballer whose career comes to an unexpected end due to injury.
ViX Plus is another streamer to join the market, cleverly teaming up with Hayek to create content for Latino audiences, who will likely flock to projects that have their name attached to them. While Netflix and other streamers have invested in creating content in Spanish, ViX Plus will become the premier Spanish-speaking streaming platform.
The ad-supported free version of the app will be available on March 31, with over 40,000 hours of content. The paid premium version of the app will debut later this year.