“Viewing Distance Compensation”: Sony’s New TV Will Scold Users For Sitting Too Close, Technology News

Japan’s Sony Group Corp’s new Bravia TV is set to be unveiled at the 2022 Consumer Electronics Show.

From manual control gestures to video calls, the sophisticated new TV is ready to wow consumers. It has an optional add-on for the rest of the range.

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It has a unique feature of berating users for sitting too close thanks to its proximity alert. The Bravo Cam features “viewing distance compensation”, with settings to adjust voice and brightness.

The camera mounts on top of the TV and plugs into the USB port. It will automatically darken the television if it detects that no one is in the room.

The company is looking to harness its strengths in entertainment and sensors to play a larger role in next-generation mobility.

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Sony president and chairman Kenichiro Yoshida said at a press conference, “With our imaging and sensing, cloud, 5G and entertainment technologies combined with our mastery of content, we believe Sony is well positioned as a creative entertainment company to redefine mobility. “

Although its once dominant position in consumer electronics has been eroded by Asian competitors like South Korean Samsung Electronics Co, Sony still has an arsenal of sophisticated technology in areas such as sensors essential for autonomous driving. .

It also remains one of the largest entertainment companies in the world, home to leading video game and movie franchises. Audio and entertainment systems are increasingly central to the concerns of new generation vehicles.

(With contributions from agencies)


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