Warner Music India has announced a strategic partnership with Vishesh Films to distribute music from Bollywood films under the studio’s banner. As part of the partnership, Warner Music India will release two iconic soundtrack albums – Awarapan and Dhokha –
The partnership aims to introduce the music from the albums to new audiences. Awarapan’s soulful hits such as Toh Phir Aao, Tera Mera Rishta and upbeat numbers such as Mahiya catapulted love ballads to the top of the charts when they were released in 2007 and continue to rule the hearts of fans. fans. Songs from the movie Dhoka such as Kab Tujhe and Roya Re hit the right chord and were liked by a wide audience as well.
Warner Music India hopes to expand the existing large fan base of the soundtrack albums and a younger audience to experience the richness of the music they contain.
Mukesh Bhatt’s Vishesh Films has given audiences blockbuster hits such as Aashiqui, Dil Hai Ki Maanta Nahi, Sadak, Jannat Franchise, Raaz Franchise, Murder Franchise and Gangster. Hit music has been a given of every film made by Vishesh Films for over three decades, with their songs among the most played on streaming platforms and radio networks.
Sakshi Bhatt, Director of Vishesh Films, said: “Warner Music India shares our belief that the music in our films is immortal. This partnership is only the first step towards a long relationship. There are more exciting developments at Vishesh Films to come.
Jay Mehta, Managing Director of Warner Music India and SAARC, shares, “We are delighted to partner with Vishesh Films, a name synonymous with hit music. With this partnership, we aim to recreate the musical magic of their hit songs by bringing them to the newer and younger audiences of today.
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